Telecel Marketplace Pilot Payments & Cashback – Weekly Performance Trends

Weeks: Oct 21 – Dec 18, 2025

Weekly Transactions

Total vs Successful

Total

Successful

Trend by week.

GMV (Completed)

Weekly GMV in GHC

GMV evolution across the pilot weeks.

Average Order Value (AOV)

Weekly AOV in GHC

Average value of successful orders per week.

Highest Order Value

Weekly peak order in GHC

Maximum single order value captured each week.

Total Cashback

Weekly cashback paid (GHC)

Higher trend indicates more rewards issued.

Weekly Users

Total vs Unique users

Total Users

Unique Users

Indicates weekly usage.